Our mission is Better Health. Our passion is helping others.
What’s Your Why?
Why Join Our Team: At Better Health Group, it’s our commitment, our passion, and our culture that sets us apart. Our Team Members make a difference each and every day! They support our providers and payors, ensuring they have the necessary tools and resources to always deliver best-in-class healthcare experiences for our patients. We don’t just talk the talk - we believe in it and live by it. Be part of a team that shares your passion and drive, and start living your purpose at Better Health Group.
Reports To: Sr Mgr, Marketing
Position Objective:
The Marketing Coordinator is an administrative role responsible for assisting with the execution of marketing campaigns, events, and initiatives to promote our medical services and enhance our brand visibility. The incumbent will be responsible for assisting our marketing efforts by collaborating with various teams, developing content, and utilizing project coordination to lead our initiatives.
Responsibilities:
Support the marketing department's initiatives with the planning, executing, and tracking of marketing programs and campaigns
Track all traditional marketing and advertising including direct mail, print, radio, and outdoor
Conduct market research and identify trends, publication media kits, and other advertising channels
Monitor, review, and report on all marketing activity and results
Collaborate with internal and external stakeholders
Develop wide domain knowledge of our business and audience
Support planning and execution of marketing events for new clinics
Work closely with external vendors (printers, media outlets, etc.) to ensure the timely and cost-effective delivery of campaign materials
Track and report on the performance of traditional marketing campaigns, using key metrics to measure success and ROI
Assist with budget management for traditional marketing campaigns, ensuring costs stay within allocated limits
Assist with internal creative teams and external agencies to develop compelling and effective creative assets
Additional duties as assigned
Position Requirements/ Skills:
Bachelor’s degree in marketing, communications, business administration, or a related field, preferred
1 + years experience in marketing coordination or related experience
Basic understanding of marketing channels and content management systems
Creative mindset with the ability to contribute ideas for marketing campaigns and initiatives
Understanding of marketing tactics across multiple channels and mediums
Proficient with Google Suite (Drive, Docs, Sheets, Slides) and Microsoft Office (Word, Excel, PowerPoint) for real-time collaboration
Physical Requirements:
Requires standing, walking, pushing, bending, kneeling, and reaching
Ability to sit for extended periods of time
Requires corrected vision and hearing to normal range
Ability to operate a motor vehicle and have own means of transportation
Key Attributes/ Skills:
Has a contagious and positive work ethic, inspires others, and models the behaviors of core values and guiding principles
An effective team player who contributes valuable ideas and feedback and can be counted on to meet commitments
Is able to work within our Better Health environment by facing tasks and challenges with energy and passion
Pursues activities with focus and drive, defines work in terms of success, and can be counted on to complete goals
Demonstrated ability to handle data with confidentiality
Ability to work cross-functionally with multiple teams; ability to work independently with minimal supervision
Excellent organizational, time-management, and multi-tasking skills with strong attention to detail
Excellent written and verbal communication skills; must be comfortable communicating with senior-level leadership, providers, and health plans
Strong interpersonal and presentation skills
Strong critical thinking and problem-solving skills
Must be results-oriented with a focus on quality execution and delivery
Appreciation of cultural diversity and sensitivity toward target patient populations
Candidate in Florida, Oklahoma, or Alabama preferred. If remote, travel will be required, specifically to Tampa, FL annually.
Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties, or responsibilities required of the employee for this job. Duties, responsibilities, and activities may change at any time with or without notice.
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