Reports To: Director, Provider Network Development
Position Objective:
The Provider Network Development Manager drives the growth of Better Health Group's affiliate provider network by identifying, engaging, and contracting with primary care practices and organizations within an assigned territory. The incumbent is responsible for developing and managing a pipeline of prospective affiliate providers, assessing practice suitability and business needs, presenting value-based care solutions, negotiating contract terms, and securing new affiliate partnerships.
This individual contributor role requires a strong understanding of value-based care (VBC), primary care market dynamics, and healthcare business development, along with the ability to independently manage territory growth objectives and build relationships with prospective providers. The position requires significant travel throughout the assigned territory.
Recruiting for a position to support: Jacksonville, FL; North Florida; Georgia
Incumbents must reside in their territory of responsibility.
Responsibilities:
- Develop and execute territory-specific business development strategies to achieve affiliate provider network growth goals and contracting targets.
- Build and maintain a pipeline of prospective primary care practices and organizations through market research, targeted outreach, networking, referrals, and inbound lead development.
- Prospect and engage high-priority provider practices, coordinating with Network Development Representatives to nurture leads and advance opportunities through the contracting process.
- Evaluate prospective affiliate providers to determine organizational fit, practice needs, and suitability for participation in Better Health Group's value-based care network.
- Educate prospective providers on value-based care models, Accountable Care Organizations (ACOs), and the benefits of partnering with Better Health Group.
- Deliver tailored presentations and high-level solution demonstrations that communicate Better Health Group's value proposition and address prospective providers' clinical, operational, and financial needs.
- Develop and maintain relationships with physicians, practice administrators, healthcare organizations, and other key decision-makers to advance business development opportunities.
- Negotiate contract terms with prospective affiliate providers and coordinate the execution of agreements in accordance with established organizational guidelines.
- Collaborate with internal stakeholders to develop market-specific growth initiatives, provider outreach strategies, marketing campaigns, and presentation materials.
- Represent Better Health Group at industry conferences, networking functions, community events, and other business development activities to expand market presence and generate new opportunities.
- Coordinate with internal teams to facilitate the transition and implementation of newly contracted affiliate providers, supporting continuity of communication and relationship management.
- Maintain accurate and timely documentation of prospect activity, pipeline status, contracting progress, and related business development information within the CRM system.
- Monitor territory performance against established growth goals, analyze pipeline trends, and provide regular reports and actionable market insights to leadership.
- Perform additional duties as assigned.
Position Requirements / Skills:
- Bachelor's degree in Healthcare Administration, Business Administration, Marketing, Communications, Sales Management, or a related field; equivalent directly related experience may be considered in lieu of a degree.
- 5+ years of related experience in healthcare contracting, business development, sales, provider recruiting, marketing, or healthcare operations; alternatively, three 3+ or more years of direct provider network development experience within a value-based care organization, Accountable Care Organization (ACO), or health plan.
- Demonstrated success in consultative sales, business development, relationship management, and contract negotiations; familiarity with established sales methodologies such as Miller Heiman, Challenger, or SPIN preferred.
- Strong understanding of value-based care models, ACOs, healthcare reimbursement methodologies, and the operational and financial considerations influencing primary care practices.
- Ability to assess prospective provider needs, communicate complex healthcare solutions, and effectively articulate the benefits of an affiliate partnership.
- Excellent communication, presentation, interpersonal, influencing, and negotiation skills, with the ability to engage physicians, practice administrators, and organizational decision-makers.
- Strong analytical, critical thinking, and problem-solving skills, with the ability to evaluate market opportunities, assess business needs, and develop effective solutions.
- Excellent organizational, territory management, and prioritization skills, with the ability to manage a complex sales pipeline, competing deadlines, and multiple business development opportunities.
- Demonstrated initiative, resourcefulness, and accountability for achieving established growth objectives while working independently with minimal supervision.
- Ability to build collaborative relationships and work effectively across internal departments and external healthcare organizations in a dynamic, fast-paced environment.
- Intermediate proficiency with CRM platforms such as HubSpot or Salesforce, including pipeline management, activity tracking, and reporting.
- Proficiency in Google Workspace (Drive, Docs, Sheets, Slides).
- Demonstrated ability to maintain confidentiality and exercise sound judgment when handling sensitive provider, contractual, and business information.
- Appreciation of cultural diversity and sensitivity toward providers, business partners, and the patient populations served.
Physical Requirements:
- Ability to remain in a stationary position, including sitting or standing, for extended periods while performing administrative work, attending meetings, or traveling.
- Ability to regularly operate a computer, keyboard, mouse, telephone, and other standard office equipment.
- Ability to communicate effectively and exchange information in person, by telephone, and through virtual communication platforms, including delivering presentations to individuals and groups.
- Ability to review and assess detailed information, contracts, reports, and electronic records for accuracy and completeness.
- Ability to frequently stand, walk, and move throughout healthcare facilities, provider offices, and event venues while conducting business meetings, presentations, and networking activities.
- Ability to occasionally bend, reach, and lift or carry presentation materials, office supplies, or equipment weighing up to 15 pounds.
- Ability to travel up to 50% of the time within the assigned territory, including driving to provider practices, attending business meetings, and participating in industry or community events.
- Ability to operate a motor vehicle and maintain reliable transportation to fulfill the travel requirements of the position.
Key Attributes/ Skills:
- Has a contagious and positive work ethic, inspires others, and models the behaviors of core values and guiding principles.
- An effective team player who contributes valuable ideas and feedback and can be counted on to meet commitments.
- Is able to work within the Better Health environment by facing tasks and challenges with energy and passion.
- Pursues activities with focus and drive, defines work in terms of success, and can be counted on to complete goals.